DISCOVER MÁLAGA'S NATURAL RHYTHM

Pablo Larios and his sons emigrate to Málaga by sea from Logroño in search of weaving a new fortune in the south. Casa Larios begins life as a textile business first in wool, then in cotton imported from the Antilles. Pablo’s entrepreneurial spirit and business savvy pave the way for the Larios family’s influence in Málaga and across southern Spain.

Martín Larios y Herreros, son of Pablo Larios becomes the first Marquis of Larios, receiving the title from Queen Elizabeth II. With the industrial revolution in full swing, he seizes the opportunity to innovate and registers Larios as a spirits company. A highly accomplished businessman, his methods and approaches are imitated by businessmen all over Andalusia.

The Mediterranean style gin we know, and love is still a twinkle in the Larios Family’s eye, as they create and establish the Guardiaro Industrial and Agricultural Society. Casa Larios turns its hand to cultivating various crops and begins to grow the oranges and lemons in Andalusia fields that would later be used in Larios Gin.

A Spanish Royal Decree regulates the gin manufacturing process, requiring it to be made from grain brandy. A couple of years earlier, the Larios family had gained ownership of “Jiménez y Lamothe”, a prestigious French business whose magnificent 1866 brandy would become the pride and joy of the Larios distilleries. The seeds of a bright future are sown.

The third Marquis of Larios, Jose Aurelio Larios, who has been busy expanding the Larios business nationwide, decides it’s time to invest in gin production. He waves adios to Larios and Co. and we say hola to, Larios, S.A., a new brand, which at the same time incorporated gin.

Ángeles Gutiérrez de Gallarza, the widow of José Aurelio Larios leads the Larios business – quite remarkable in those days. She later remarries General Eduardo González-Gallarza and hands the reins to him.

Larios becomes Spain’s best loved gin

Larios becomes the most popular gin in Europe and the 3rd most consumed gin in the world

Rafael González-Gallarza, son of General Eduardo González-Gallarza sells the family business to Pernod Ricard

Fortune Brands (later part of Jim Beam) acquire Larios from Pernod Ricard

Distilling and bottling operations of Larios move to Segovia

Launch of Larios 12 (later known as Larios Gin) as jewel and flagship

Larios launches its “Mediterranean Spirit” strategy, giving its entire brand an overhaul and a return to its beloved roots… which is, of course, a resounding success.

To mark 150 years of passion for the buena vida, Larios launches the new Larios 150 as part of its premium range, which includes Larios Dry and Larios Rosé.

Larios’ reputation continues to grow. Our gin wins a variety of prestigious awards, including "Product of the Year 2017" for Larios Rosé under 'Alcohol' category awarded by 'Product of the Year'.

Our first film. As we hold on to the top slot as Spain’s most beloved gin, Larios releases its first brand film: “Another one of those dreams of yours”, directed by Diego Postigo, with costumes designed by Palomo Spain. And… to top it all, Larios Citrus joins the family.

Larios produces the videoclip “Another place” in collaboration with Alizzz, and the artist Paula Cendejas, with costume design by Juan Vidal. “Another one of those dreams of yours” wins bronze at the London 2019 Brand Film Festival in the foreign language category.

Larios Provençal is launched, reiterating our commitment to innovation and moving with the times and tastes of our consumers. The same year, Larios Dry dazzles with a new label design.